Running Through the Community: The Little Rock Marathon
It could be a new trail, a dog park, a kid’s playground, or maybe even helping to find a cure. And when you lace up those shoes and enter that race, you may be having a much bigger positive impact on your community… simply by running a race. We wanted to share some of those impacts – a few you may not expect! So over the next year, you’ll be introduced a little of the “back story” on some pretty familiar races.
So set a goal, Sign up for a race. And look at our community soar.
Since the Little Rock Marathon is right around the corner, we caught up with one of the Chicks in Charge – Gina Marchese, and she had some fun things to share! Read on… and don’t forget to join in the race on March 3rd and 4th!
Photo Credit: Little Rock Marathon
The Little Rock Marathon benefits Little Rock Parks, but what does that mean exactly for our running and walking community?
The Little Rock Marathon produced our first race in May 2003, and has contributed over 1 million dollars into our parks system, helped build an amazing, growing running community through free training, and annually provides about a 5 million dollar economic impact on Central Arkansas. Whew. So Thank you for running!!
Tell us about one of your favorite projects that has made a difference for the running community.
A little know face, is that we were part of the original group of communities that starting Global Running day in connection with New York Road Runners. It began as ‘National Running Day’ and then it caught on globally. We love being part of this and proud Go! Running is there, too.
The LRM Medal is famous… Tell us how it all began!
We started off with a standard size medal. Geneva and I ran another race in Texas and Geneva did the marathon and I did the half marathon. We got the same medal except for the wording, and we both looked at each other and said, “we can’t let that happen at our race.” So we got on the phone and changed our medals the very next day. We chose to GO BIG in Little Rock. As the years went on, (Geneva designs our medal and I am her focus group), we just kept enlarging the size to where we now have the distinction of having the largest finisher’s medal (that we know of). Runners World endorsed it. Thank you Bart Yasso!
Adding the LIPS!
At our 10th year, we added lips! I have a lip fetish, all kinds of lip stuff, so Geneva put it on the medal and we cracked up and have stuck with it ever since. We call it our race director’s kiss to all our finishers!
When did you decide to do a Medal Unveiling?
Oh, the early days of YouTube. We decided to unveil our medal and have a little fun with it, so we decided to do the unveiling at a press conference. The very day of first unveiling, Little Rock had an ice storm and the city was in lock down – so NO press conference, of course! But Geneva and I made it to the office and were determine to do something so we did a video on our phones, Kevin Clay (our video guru) uploaded it to YouTube, our video went viral and the rest is history as we say! We now do everything on social media. We say we put the FUN back into the medals. Now people run for the medals and we love that and do just the same. This year’s is lots of fun… and sealed with a kiss. Wishing you all the best of luck and lots of fun along the way. Come join us.